Table codes you never have to reprint

A menu code is the one place where the difference between the two kinds of code is money rather than theory. Point this at your menu and the code below is ready to print; read the next paragraph before you order two hundred of them, because which kind you choose decides whether next season costs you a design job or five minutes.

A static menu code makes every price change a reprint

If the code holds the address of your menu directly, then the day that address changes — a new site, a seasonal PDF, a link that moved — every card on every table is dead. They still scan; they just go nowhere, and the people holding them are your customers. A dynamic code holds a short Leumas link instead, and you edit where it goes. The cards on the tables never change, so a price rise is a text field rather than a print run.

What it costs against what a reprint costs

Laminated table cards run somewhere around a pound or two each once you have paid for design and printing, so forty tables is a bill you notice, twice a year, for ever. A membership here is nine dollars a month for a hundred re-pointable codes. That is not a close comparison, and it is the honest reason this page exists: we are not selling you a nicer QR code, we are selling you the reprint you do not do.

You find out which tables people actually scan

Every scan of a dynamic code is counted, with the time and a rough country — so a lunch spike, a dead patio and a Tuesday that outperforms Friday all become numbers rather than impressions. Give each area its own code and you can read the room. What we do not keep is who scanned it: the scanner’s address is turned into a digest that changes daily, so a count is a count and never a trail.

What goes in it

Questions

Can I change the menu the code points to without new cards?

That is exactly what a dynamic code is for. Edit the destination in your portal and every printed card follows within seconds. A static code cannot do this at all — its destination is part of the image.

Do I need one code per table?

No, and most places use one design everywhere. Separate codes are worth it when you want to compare areas — the terrace against the bar, say — because each code counts its own scans.

What happens to my table cards if I cancel?

The dynamic codes stop redirecting and a scan shows a page saying the code is no longer active. Nothing is deleted and re-subscribing restores them, but plan for it: the cards on the tables are the part you cannot fix quickly.